Forest Industries run an expo for New Zealand every 4 years, aimed at all industry levels of wood manufacturing and logging innovations.

While their expo continued to be top quality, its brand was stale and 'dated'. It needed to be modernized, to really take the 2011 event marketing to a new level.

Fuel took stakeholders through a brand exploration workshop and used the outcomes of this to develop a modern new brand and ‘look and feel’ – one that better reflected the quality of the expo and the spirit of innovation that runs through it.

We also designed and developed a new event website and all marketing collateral, and ran advertising campaigns in Australian and New Zealand specialist press.