Despite being a household name, Noel Leeming were having difficulty in certain regions reaching their target market using traditional mediums and templates. 

In print, we delivered greater cut through by using creative placement and shapes that weren’t traditionally associated with Noel Leeming. 

We also recommended a clever radio campaign, to capture a more diverse audience. Radio proved a success; providing strong reach into the Noel Leeming target audience.

Across a number of recruitment drives we have continued to take a unique, multimedia approach and Noel Leeming is enjoying far greater candidate numbers and value as a result.