Southern Ocean Marine are specialist boat builders, crafting the ultimate in custom-made composite and timber boats for the top marine architects internationally. 

Having recently had their boat Liara nominated for the prestigious 2010 Boat International World Superyacht Awards, Southern Ocean approached Fuel Advertising to provide them with a fresh high-end identity. They needed their visual identity to properly reflect their superb product.

Fuel re-developed and re-positioned the Southern Ocean brand in the global market. Our efforts encompassed signage, stationery, website and other online marketing, brochures, advertising, public relations and more.

Southern Ocean now has a brand on par with their product quality, and marketing that better showcases their world-class yachts!